Cereal is a biannual, travel & style magazine based in the United Kingdom. Each issue focusses on a select number of destinations, alongside engaging interviews and stories on unique design, art, and fashion.

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24 Hours

A Short Guide to SF & Oakland


Brothers and co-owners Justin and Jerad Morrison opened Sightglass in 2011 after years in the speciality coffee industry. Their 650 m² flagship space in San Francisco’s industrial SoMA neighbourhood houses the company headquarters, roaster, and coffee bar. Floor to ceiling windows let in natural light from Seventh Street, while seating is minimal enough to encourage customers to leave their tables to observe the roasting process.


Opening its doors to its Pacific Heights clientele in 2003, March offers high quality pieces for the kitchen, pantry, and table. Drawing inspiration from the San Francisco food scene and the paintings of Carrie Mae Smith, owner Sam Hamilton conveys a sense of history with each of the objects featured in her immaculate store, and exhibits an array of artwork throughout the space. With the recent installation of an AGA cooker, March now hosts family style suppers.


Conceived as an online operation, Book/Shop made the move to bricks and mortar in 2013 with a book lover’s paradise on Temescal Alley. Alongside favourite editions, vintage furniture, and quirky artwork, the shop offers a brand new selection of 80 to 100 rarer titles to explore and enjoy every few weeks. Every square metre of the space is crammed with a sense of wonder and appreciation for everything related to the gentle art of reading.


Situated in the Mission District on Valencia Street’s bustling restaurant row, Bar Tartine, by culinary duo Nick Balla and Cortney Burns, boasts an eclectic menu drawing inspiration from Japanese, Hungarian, Middle Eastern, and Nordic cuisine. With ever-evolving tastes, and featuring the finest local produce in season, Tartine Bakery’s restaurant sibling prepares many of its own ingredients in house, including aged cheeses, spices, koji, and bottarga. They contribute to many of the restaurant’s signature dishes, such as chilled plum soup with noyaux, and beef tartare on toast with tonnato sauce and dried beef.


White walls, concrete floors, and warm maple make up the understated gallery space and tasting room of Sutter Street’s Song Tea & Ceramics. The atelier’s tea collections, carefully curated by owner Peter Luong, feature traditional, rare, and experimental tea from China and Taiwan. Their fine flavours are paired with handcrafted ceramics created by a select group of artisans from around the world.


Mill Mercantile carries an impeccable selection of clothing, home goods, and accessories. Founded in 2012 as the female counterpart to menswear shop Unionmade, this Noe Valley boutique has built a reputation for its selection of international brands. With items from as far afield as Japan, France, and Finland, you can find the perfect pair of Chimala jeans, a striking Satomi Kawakita ring, and a classic Sir Madam pitcher in white (of course).

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24 Hours

Sightglass, 3014 20th Street, San Francisco, CA 94110

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March, 3075 Sacramento Street, San Francisco, California 94115

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24 Hours

Book/Shop, 482 D 49th Street, Oakland, California 94609

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24 Hours

Bar Tartine, 561 Valencia Street, San Francisco, California 94110

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Song Tea & Ceramics, 2120 Sutter Street, San Francisco, California 94115

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24 Hours

Mill Mercantile, 3751 24th Street, San Francisco, California 94114

Further reading

Monthly updates on the subjects of design, art, architecture and travel.