The restaurant, located by the habour in Christianshavn, is traditionally home to venerated Danish chef René Redzepi and his team, who are currently in Japan following a pop up restaurant at the Mandarin Oriental in Tokyo.
The space at Noma, with its exposed wooden beams, touches of wild greenery, and Danish design furniture, has been transformed by Club Monaco, to showcase a vast range of carefully curated products. Included in the selection are pared back CM clothing in neutral tones, beautiful books and rare editions from Strand in New York, as well as Noma ceramics and custom Mad Et Len scents.
To further add to the experience, there is a specialist coffee bar run by the team from Koppi and a wine bar by Ved Stranden 10, set up inside the space.
We partnered with Club Monaco to help launch and photograph the store, providing volumes of Cereal and limited edition winter landscape prints to celebrate our partnership.
The Club Monaco concept store was open at Noma until Friday March 13th 2015.
- Photos: Rich Stapleton